In its long term aim Royal Enfield plans on unleashing 14 new models in its near future. Siddhartha Lal, Enfield’s managing Director, said: "We've had zero debt for about 14 years and it helps us in times of crisis and means we do not need to react in a knee-jerk way or in a manner which will affect our long-term success. If we have a few months of zero revenue, which is possibly the case right now; it's okay, we will survive. We're not hand to mouth anymore, like we were a decade ago, so we can invest tremendously in the future."
Looking at the current sales figures, Royal Enfield’s future looks bright. "We’re not struggling for ideas" said Simon Warburton, Royal Enfield’s Head of Product Development, speaking in a webinar. "We’ve got so many ideas, it’s just a case of finding the time to do them all."
Warburton said that Mark Wells, Head of Product Strategy & Industrial Design at Enfield, had presented around 14 new models to the team over the last year. Among those could well be a new 650 twin, possibly a flat tracker, as well as a souped-up Himalayan.
Lal also hinted that the company is looking at electric bikes, but maybe not right now. He admitted: "We're very excited about the electric future and our vision towards it, but it will still be a while - a long time from us before we come out with a full plan to the public."
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